I am a mother with three young children. I have tried many of the baby carriers and slings in the marketplace with my first two children and had a lot of discomfort. My niece gave me the Love Wrap as a gift and I am amazed at how comfortable it is! The fabric stretches and makes it so easy to carry my youngest one. I wear it all the time and wish I had it for my first two. I also love that it is so stylish. I get compliments everywhere I go!